Experience & Credentials

Guiding one of the largest SFR clients through a Salesforce transformation, aligning AI-led enhancements with measurable business goals.

• Own enterprise architecture decisions spanning Experience Cloud, core platform, and Field Service capabilities.
• Coach developers and admins to deliver consistent, production-ready increments that scale with demand.

Led the build-out of a comprehensive SFR property management solution that now serves as a jump-start accelerator for enterprises.

• Scaled the platform to manage acquisition, leasing, turnover, and disposition lifecycles end-to-end.
• Converted a major US SFR enterprise by demonstrating improved visibility, efficiency, and scalability.

Served as a developer and client advocate for a US-based SFR real-estate organization.

• Prioritized client enhancements that delivered clear business outcomes while safeguarding platform stability.
• Shaped the architecture for leasing and turnover modules to promote maintainability and performance.
• Built a vendor onboarding Experience Cloud component that drastically streamlined partner workflows.

Delivered Salesforce implementations for SFR and non-profit organizations with a focus on configuration excellence.

• Optimized high-volume data imports by pairing automation with Excel-driven validations and clean-up tasks.
• Developed strong administration practices—from user management to workflow automation—to keep orgs healthy.